RuPay is India's domestic payment card network, developed and operated by the National Payments Corporation of India (NPCI). As an important tool for financial inclusion promoted by the Indian government, RuPay provides credit card, debit card, and prepaid card services. RuPay cards are widely used in India, supporting in-store payments, online shopping, and ATM withdrawals. Its features include low fees, extensive merchant networks, and India-specific services. RuPay also supports contactless payments and mobile payments, integrating with multiple digital wallets. For merchants targeting the Indian market, especially e-commerce platforms, supporting RuPay payments is crucial for attracting local customers, helping to expand market share and improve user retention.

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