Tarjeta Naranja is Argentina's leading credit card brand, founded in Córdoba in 1985. As a local fintech pioneer, it is known for innovative credit solutions and an extensive merchant network. Tarjeta Naranja offers various payment options, including installment payments and zero-interest financing, which are highly popular. In addition to physical cards, it also provides virtual card options that support online and mobile payments. Its mobile app allows users to easily manage accounts and payments. For merchants, accepting Tarjeta Naranja helps attract Argentine consumers, especially in e-commerce. The company is also committed to promoting financial education and financial inclusion.